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About Us - Eastern Nishikigoi

When he was 13 years old, Ken Tran enjoyed collecting Koi and goldfish. Lots of them. Over the years, Tran's hobby turned serious. Especially when his backyard landscape went from two fish ponds to six and His collection of several fish grew to hundreds.

A few years ago, he decided to take his hobby to another level. He started selling fish from his backyard. Today, Tran owns Eastern Nishikigoi, a Koi and goldfish store in Westminster, CA (Directions to our Store) that caters to buyers nationwide. "Going into business helped my hobby", Tran said recently after a fish buying trip to Japan.

As a 36 inch white Chagoi gently swam nearby in the store's large pond, Tran explained why a growing number of people have become fascinated with Koi, and particularly the prized Nishikigoi, or "king of fish".

"When they swim, they are like elegant jewels in the water", he said. "You watch them swim and pretty soon you forget everything".Eastern Nishikigoi

The serenity of watching swimming fish is well known in Japan. (Read more about Koi History) In the last five years, Tran has seen an increased demand in the US.

After visiting friends with Koi ponds, many people decide to build one of their own, he said. The most prized Koi are the Nishikigoi, of which there are many varieties. On his trip to Japan, Tran purchased 54 of them, varying in length from 16-24 inches.

At his store, shoppers can choose from a wide variety of fish, from minnow size to 40 inches long. Prices start at $12 and can run into thousands of dollars. Tran said he had heard of Koi in Japan selling for $16,000.

Tran, who is also a computer systems analyst at Cal State Fullerton's Student Health Center, plans to expand his business. He wants to increase his mail order line and carry a full stock of supplies that are sometimes hard for customers to find.

And of course, he wants to add to his collection of Koi and goldfish.

Store FrontEastern Nishikigoi can be found at the same location-14700 Goldenwest St.-- where retired owner Joe Akiyama operated the Pacific Goldfish Farm for years. The property was vacant for more than two years before Tran opened his store in October 1998.

Directions to our Store

Hi Silk

Hi SilkHi-Silk 21 are being fed to many champion Koi to produce beautiful sheen in the colors of Nishikigoi, especially the white of Nishikigoi. The growth rates of Nishikigoi are noticeably faster than other high protein food ... (continued)
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Hikari Gold

Hikari GoldHikari Gold is a daily diet, developed through years of koi breeding and showing, to meet the nutritional needs of koi while providing excellent color enhancement. Hikari Gold will bring out the best in your koi and br... (continued)
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Hai Feng Quick Grow

Hai Feng Quick GrowFEATURES Hai Feng's special quality control process guarantees top quality fish food. Special digestible enzymes contained in this product can minimize water pollution caused by fish waste. This balanced d... (continued)
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KoiMedic Salt Meter (%)

KoiMedic Salt Meter (%)Trans Instruments has specially designed the KoiMedic tester to measure the delicate salt concentration in the pond. Two models of your choice measuring in percentage(%) or parts-per-thousand (ppt). The test... (continued)
KoiMedic Salt Meter (%) »»